For those heavily invested in Apple's ecosystem, the Apple TV is the best choice when it comes to media streaming hardware. If you've got a library of iTunes content, subscribe to Apple TV+, Apple Fitness+, or Apple Music, or just want to be able to AirPlay content from your iPhone or iPad onto your biggest screen, then the Apple TV will meet your needs.
It isn't all that often that Apple products get discounted. When they do, the sale generally isn't from Apple's website, so Black Friday makes for a rare opportunity to snag an Apple TV deal from retailers like Amazon, Best Buy, and Walmart.
Whether you're looking for the lowest Apple TV price or want the best Black Friday Apple TV 4K deal you can find, you don't have to look much further than right here. We keep tabs on Apple TV pricing all year round to let you know which holiday Apple TV deals you should consider.
Where to find the best Black Friday Apple TV deals
With the number of Apple Watch deals we see year-round, we expect the Black Friday Apple Watch deals will kick off in earnest very soon. We'll be rounding up the best offers on this page, but the below retailers are a good place to start if you want to see the deals each has to offer right now.
When do Black Friday Apple TV deals begin?
While Black Friday officially takes place on the last Friday of November, the deals often start much earlier than that. In fact, in recent years, we've seen Black Friday sales kick-off as early as October, meaning you might be able to snag the best Apple TV price of the season before Thanksgiving even arrives.
With production and shipping delays affecting a lot of products right now, it might be worth shopping the early deals when you see them. Some retailers are also offering Black Friday price guarantees meaning that if the price goes lower later in the month, you'll be refunded the difference. Keep your eyes peeled for those kinds of commitments and buy early where you can.
Best Black Friday Apple TV 4K deals
Apple TV 4K is the flagship streaming device from Apple. The updated 2021 version is powered by Apple's A12 Bionic chip for a little extra oomph, supports Wi-Fi 6 and HDMI 2.1, and comes with a redesigned Siri Remote. If you're set up to benefit from those extras, the 2021 Apple TV 4K is a worthy upgrade. However, the 2017 model is still available at some retailers if you don't need those fancy new features but still want to experience Dolby Vision and Dolby Atmos.
Black Friday Apple TV HD deals
If you don't yet have a 4K-enabled TV set or just want to spend as little as possible on your Apple TV box, then the Apple TV HD is for you. Though its output is only 1080p and its chipset is less powerful, it's still a good streamer, and you'll still benefit from all of the tight integration with your other Apple gear, the tvOS App Store, AirPlay, and more. You can even pick one up with the latest Siri Remote.
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